Privacy Policy

This privacy policy explains how Boutique La Moda Firenze, located at 35 Via Tornabuoni, Ground Floor, Florence, Tuscany, 50123, Italy, collects, uses, and protects your personal data when you use our site, our online platform, or this service.

Data We Collect

We collect information directly from you when you provide it, such as when you make a purchase, create an account, subscribe to our newsletter, participate in a styling session, use tailoring services, or contact us. This information may include your name, address, payment details, clothing sizes, style preferences, and contact information.

We also automatically collect certain information when you visit or use our site or service. This includes information about your device, your IP address, browser type, browsing activity, pages viewed, and the time and date of your visit. This information is collected using cookies and similar technologies.

How We Use Your Data

We use the data we collect for various purposes, including:

To process your orders and transactions, including payment processing, shipping, and delivery.
To provide personal styling and tailoring services as requested.
To manage your account and provide customer support.
To communicate with you about your orders, our services, and promotional offers (if you have consented to receive marketing communications or if we have a legitimate interest).
To improve our products, services, and the functionality of our online platform.
To personalise your experience on our site.
To ensure the security and integrity of our site and prevent fraud.
To comply with legal obligations.

Legal Basis for Processing

Under applicable data protection laws, our legal basis for processing your personal data depends on the purpose of the processing. We typically process your data based on:

Contract: When processing is necessary for the performance of a contract with you (e.g., processing your order).
Consent: When you have given clear consent for specific processing (e.g., signing up for marketing emails).
Legal Obligation: When processing is necessary to comply with a legal obligation (e.g., maintaining financial records).
Legitimate Interests: When processing is necessary for our legitimate interests or those of a third party, provided these interests are not overridden by your rights and freedoms (e.g., improving our services, security).

Sharing Your Data

We may share your personal data with third parties in certain circumstances:

Service Providers: We share data with trusted third-party service providers who perform functions on our behalf, such as payment processing, shipping companies, IT support, and marketing services. These providers are required to protect your data and use it only for the services they provide to us.
Legal Requirements: We may disclose your data if required by law or in response to a valid legal request.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred as part of the transaction.
With Your Consent: We may share your data with other parties when we have your specific consent to do so.

We do not sell your personal data.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period varies depending on the type of data and the purpose of processing.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Data Protection Rights

Under applicable data protection laws, you have certain rights regarding your personal data. These rights may include:

Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your data under certain conditions.
Right to Restriction of Processing: Request the restriction of processing your data under certain conditions.
Right to Data Portability: Request to receive your data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
Right to Object: Object to the processing of your data under certain conditions, particularly when processing is based on legitimate interests or for direct marketing.
Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please send a written request to the address provided below.

Cookies

Our site uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and for marketing purposes. You can manage your cookie preferences through your browser settings.

Children's Privacy

Our service is not directed to individuals under the age of 16. We do not knowingly collect personal data from children without parental consent.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page.

Contact Us

If you have any questions or concerns about this privacy policy or our data practices, please contact us in writing at:

Boutique La Moda Firenze
35 Via Tornabuoni, Ground Floor
Florence, Tuscany, 50123
Italy